Skillify Level 3 Diploma in Sales and Marketing – Advertising and Media Executive
Are you looking to step into the exciting world of advertising, branding, and media management? The Skillify Level 3 Diploma in Sales and Marketing – Advertising and Media Executive is designed to prepare learners for thriving careers in advertising agencies, media organizations, corporate marketing teams, and digital creative industries. This qualification equips you with the essential blend of creativity, strategy, and technical know-how to excel in today’s fast-paced marketing and advertising sector.
Throughout the program, you will explore the foundations of advertising techniques, brand messaging, media planning, campaign execution, and performance evaluation. From traditional platforms like TV, print, and radio to modern digital channels such as social media, influencer collaborations, and content-driven campaigns, you’ll learn how to design and deliver impactful messages that connect with audiences.
The course combines hands-on practical training with strategic marketing insights, giving you the confidence to craft professional campaigns, analyze consumer behavior, and adapt to evolving industry trends. With real-world case studies, portfolio-building projects, and campaign simulations, learners gain valuable experience that employers actively seek in the advertising and media space.
By completing this diploma, you’ll be ready to pursue roles such as Advertising Coordinator, Media Executive, Brand Assistant, Campaign Planner, or Junior Creative — building the foundation for a rewarding career in one of the most dynamic industries worldwide.
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- Duration : 4 weeks (Self-paced)
- Certificate of Completion
- Mobile & Desktop Access
- Teacher : Michael Davis
To join the Skillify Level 3 Diploma in Sales and Marketing – Advertising and Media Executive, applicants must meet the following criteria:
- Age Requirement: Minimum age of 18 years.
- Educational Requirements:Completion of a Level 2 qualification or equivalent secondary education. A basic understanding of marketing is recommended.
- Experience: No prior work experience required, though familiarity with marketing, media, or sales is an advantage.
- English Language Proficiency: A good command of English (CEFR Level B1 / IELTS 4.5 or equivalent) to engage with course materials and activities effectively.
Unit Title | Credits | GLH |
Fundamentals of Sales and Marketing | 10 | 40 |
Principles of Advertising and Promotion | 10 | 40 |
Media Planning and Buying Strategies | 10 | 40 |
Digital Marketing and Social Media Campaigns | 10 | 40 |
Brand Management and Communication | 10 | 40 |
Market Research and Consumer Behaviour | 10 | 40 |
By the end of this course, learners will be able to:
- Fundamentals of Sales and Marketing
- Explain the role of advertising in modern business.
- Describe the relationship between branding, marketing, and consumer engagement.
- Apply key concepts of media and message delivery.
- Principles of Advertising and Promotion
- Create structured media plans aligned with marketing objectives.
- Demonstrate knowledge of media buying and placement strategies.
- Manage advertising campaigns from planning to execution.
- Media Planning and Buying Strategies
- Apply storytelling methods to enhance brand identity.
- Create brand-focused content across traditional and digital channels.
- Develop creative messaging that resonates with audiences.
- Digital Marketing and Social Media Campaigns
- Utilize social platforms for effective campaign delivery.
- Engage audiences through influencer partnerships and digital tools.
- Implement omnichannel strategies for consistent brand communication.
- Brand Management and Communication
- Identify key consumer behavior patterns.
- Segment audiences and create tailored campaign strategies.
- Use data to improve message targeting.
- Market Research and Consumer Behaviour
- Measure advertising effectiveness with industry metrics.
- Interpret campaign data to assess impact.
- Apply continuous improvement techniques to optimize outcomes.
This qualification is ideal for:
- Aspiring advertising executives and media professionals.
- Creative individuals seeking a career in branding, campaigns, or digital media.
- Marketing assistants or coordinators looking to specialize in advertising.
- Freelancers and entrepreneurs aiming to improve their promotional skills.
- Graduates seeking entry into advertising agencies, media houses, or corporate marketing teams.
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Assessment and Verification:
All units of this qualification are internally assessed by approved centers and externally verified by Skillify. The assessment follows a criterion-referenced approach, ensuring learners meet all specified learning outcomes.
To achieve a Pass, learners must provide valid, sufficient, and authentic evidence demonstrating that they have achieved each unit’s learning outcomes in line with the set criteria. Assessors are responsible for reviewing submissions, maintaining accurate records, and making fair, transparent decisions. A clear audit trail must be documented to ensure compliance with quality assurance standards.
Our Courses:
Learn to plan, conduct, and lead audits of environmental management systems in line with ISO 14001 requirements.
Develop the skills to audit risk management frameworks and evaluate how organizations identify and manage risk.
Gain the competence to lead audits of occupational health and safety management systems and assess workplace safety controls.
Focuses on auditing food safety management systems to ensure effective hazard control and compliance.
Build practical expertise in leading quality management system audits and evaluating process performance.
Covers auditing requirements for child restraint systems to ensure safety, design, and regulatory compliance.
Prepares participants to audit anti-bribery systems and promote ethical and transparent business practices.
Learn to assess sustainability management systems for events, focusing on environmental, social, and economic impacts.
Develop the ability to audit social responsibility practices and organizational accountability.
Learn how to audit energy management systems to improve efficiency and energy performance.
Provides skills to audit laboratory competence, technical operations, and quality systems.
Designed to develop auditing expertise for quality systems in the medical device industry.
Focuses on leading audits of information security management systems to protect data and information assets.
Covers auditing practices for certification bodies involved in product, process, and service certification.
Introduces conformity assessment principles and auditing approaches used within certification frameworks.
Develops skills to audit proficiency testing providers and ensure reliable testing performance.
Focuses on auditing organizations responsible for producing and managing reference materials.
Provides a strong foundation in audit principles, audit planning, and audit team leadership.
Learn to assess management systems that support long-term performance and continual improvement.
Designed for auditing quality management systems in the petroleum, petrochemical, and natural gas sectors.
Covers auditing of quality plans to ensure consistent delivery of products and services.
Develop auditing skills for quality management systems applied to project environments.
Focuses on auditing information security risk management processes and controls.
Learn to audit information management principles for building information modelling (BIM).
Covers auditing of information management practices during the asset delivery phase.
Develop skills to audit information management throughout asset operation and maintenance.
Focuses on auditing security-focused information management for built environment projects.