Skillify Level 3 Diploma in Sales and Marketing – Multi-Channel Marketer
In today’s digital-first marketplace, customers interact with brands through multiple channels—ranging from social media and email to mobile apps, e-commerce platforms, and in-store experiences. The Skillify Level 3 Diploma in Sales and Marketing – Multi-Channel Marketer provides learners with the essential knowledge, tools, and strategies to excel in this interconnected marketing environment.
This career-focused qualification emphasizes integrated marketing approaches, teaching learners how to design, implement, and measure effective multi-channel campaigns. Students will develop expertise in customer journey mapping, cross-platform strategy alignment, content creation, digital engagement, and campaign performance analysis.
Built around six comprehensive units, the program combines theoretical foundations with real-world applications, ensuring learners are equipped with practical skills relevant to modern marketing roles. By the end of this diploma, learners will be prepared to create unified customer experiences and drive marketing success across digital and traditional platforms.
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- Duration : 4 weeks (Self-paced)
- Certificate of Completion
- Mobile & Desktop Access
- Teacher : Michael Davis
To enroll in the Skillify ISO 14001:2015 EMS course, applicants must meet the following criteria:
- Age Requirement: Applicants must be at least 16 years old.
- Educational Requirements:A Level 2 qualification or equivalent is recommended, but not mandatory.
- Experience: An interest in marketing, business, or sales-related fields.
- English Language Proficiency: Reading, writing, and communication.
Unit Title | Credits | GLH |
Fundamentals of Sales and Marketing Principles | 10 | 40 |
Multi-Channel Marketing Strategies and Customer Journey Mapping | 10 | 40 |
Digital Marketing Tools and Techniques Across Platforms | 10 | 40 |
Campaign Planning, Implementation, and Optimization | 10 | 40 |
Customer Relationship Management (CRM) and Data-Driven Marketing | 10 | 40 |
Marketing Analytics, Performance Metrics, and Reporting | 10 | 40 |
By the end of this course, learners will be able to:
- Fundamentals of Sales and Marketing Principles
- Understand the core concepts of sales and marketing.
- Recognize the relationship between customer needs and marketing strategies.
- Apply marketing principles to real-world business contexts.
- Multi-Channel Marketing Strategies and Customer Journey Mapping
- Develop integrated strategies for multi-channel campaigns.
- Map and analyze customer journeys across platforms.
- Align marketing activities to create a consistent customer experience.
- Digital Marketing Tools and Techniques Across Platforms
- Explore key digital marketing tools and their applications.
- Implement platform-specific techniques for effective engagement.
- Apply best practices for cross-platform digital marketing.
- Campaign Planning, Implementation, and Optimization
- Design structured marketing campaigns with clear objectives.
- Execute campaigns using multiple marketing channels.
- Evaluate and optimize campaigns based on performance outcomes.
- Customer Relationship Management (CRM) and Data-Driven Marketing
- Understand the role of CRM systems in building customer loyalty.
- Use customer data to inform marketing strategies.
- Apply data-driven approaches to improve campaign effectiveness.
- Marketing Analytics, Performance Metrics, and Reporting
- Analyze campaign performance using key metrics and tools.
- Create reports to measure the success of marketing activities.
- Apply insights from analytics to improve future campaigns.
This diploma is designed for:
- Aspiring marketers looking to build a career in sales and marketing.
- Small business owners wanting to strengthen their multi-channel marketing strategies.
- Entry-level professionals seeking to enhance their digital marketing knowledge.
- Individuals looking to upskill in areas such as SEO, social media, e-commerce, paid media, CRM, and analytics.
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Assessment and Verification:
All units are assessed internally by approved Skillify centers and externally verified for quality assurance. Assessment follows a criterion-referenced approach, meaning learners must demonstrate achievement of all specified outcomes.
To achieve a Pass, learners must submit valid, sufficient, and authentic evidence of their knowledge and skills. Assessors will evaluate evidence against the required standards and maintain a clear audit trail to ensure fairness, consistency, and compliance with Skillify’s quality framework.
Our Courses:
Learn to plan, conduct, and lead audits of environmental management systems in line with ISO 14001 requirements.
Develop the skills to audit risk management frameworks and evaluate how organizations identify and manage risk.
Gain the competence to lead audits of occupational health and safety management systems and assess workplace safety controls.
Focuses on auditing food safety management systems to ensure effective hazard control and compliance.
Build practical expertise in leading quality management system audits and evaluating process performance.
Covers auditing requirements for child restraint systems to ensure safety, design, and regulatory compliance.
Prepares participants to audit anti-bribery systems and promote ethical and transparent business practices.
Learn to assess sustainability management systems for events, focusing on environmental, social, and economic impacts.
Develop the ability to audit social responsibility practices and organizational accountability.
Learn how to audit energy management systems to improve efficiency and energy performance.
Provides skills to audit laboratory competence, technical operations, and quality systems.
Designed to develop auditing expertise for quality systems in the medical device industry.
Focuses on leading audits of information security management systems to protect data and information assets.
Covers auditing practices for certification bodies involved in product, process, and service certification.
Introduces conformity assessment principles and auditing approaches used within certification frameworks.
Develops skills to audit proficiency testing providers and ensure reliable testing performance.
Focuses on auditing organizations responsible for producing and managing reference materials.
Provides a strong foundation in audit principles, audit planning, and audit team leadership.
Learn to assess management systems that support long-term performance and continual improvement.
Designed for auditing quality management systems in the petroleum, petrochemical, and natural gas sectors.
Covers auditing of quality plans to ensure consistent delivery of products and services.
Develop auditing skills for quality management systems applied to project environments.
Focuses on auditing information security risk management processes and controls.
Learn to audit information management principles for building information modelling (BIM).
Covers auditing of information management practices during the asset delivery phase.
Develop skills to audit information management throughout asset operation and maintenance.
Focuses on auditing security-focused information management for built environment projects.